NIKE NCAA
— baseketball team pride




Develop a fanwear sock program for the top Nike basketball NCAA schools. Socks will be digital print on UPC chassis and utilize team assets such as color, logo, and pattern to craft socks that speak to each school’s unique style and history. Keep the key assets proud and visible on the sock and using that uniqueness to really shine within the graphic. Tell a story of pride and history bringing together a graphic a fan can be proud in wearing from years on end to alumni and freshmen alike.  - Let the pride shine.