NIKE FOOTBALLX
— russia world cup 2018


Focusing the story on the city on a birds-eye view, of Moscow. Creating a graphic for such a global event and history behind it, having such an opportunity to build that energy that the world cup has. And create those special moments within Nike. The construct of the boot silhouette really shines how the graphic got to be a part of. It really focuses on the story, keeping the boot color white and highlighting those details of the city were usually those details are not focused on. Now can be appreciated for those who are excited about the world cup and keep that authenticity to the fans.