BBB
— communication campaign

BBB is three words that are drastic from each other, yet sound the same. I wanted to treat this as a communication campaign and explore how words react to the brain. Being the same sound yet be visually different.  How effects on how you use them in context because they have the similar sound, but different meaning from one another. I don’t think it would have been the same impact if I chose they’re, their and there. Visually these words are harder to differentiate from one another compared to buy, by and bye sound the same yet have a completely different meaning when associated them in context.